.site-header nav{gap:25px}.site-header nav a[aria-current=page]{text-decoration:underline;text-decoration-color:var(--orange);text-underline-offset:7px}.breadcrumbs{display:flex;align-items:center;flex-wrap:wrap;gap:9px;font-size:11px;color:var(--muted);padding-top:28px}.breadcrumbs a:hover{text-decoration:underline}.page-hero{padding-top:48px;padding-bottom:70px;display:grid;grid-template-columns:1.05fr 1fr;align-items:center;gap:75px}.page-hero h1{font-size:clamp(48px,6vw,86px);max-width:750px}.page-hero .lead{margin-top:28px;max-width:550px;font-size:18px;line-height:1.65;color:#6e555f}.page-hero .hero-actions{flex-wrap:wrap}.page-image{position:relative;min-width:0}.page-image img{width:100%;aspect-ratio:4/3;object-fit:cover;border-radius:12px 90px 12px 12px}.page-image figcaption{font-size:9px;letter-spacing:.055em;margin-top:12px;color:var(--muted)}figure{margin:0}.page-hero.plain{grid-template-columns:1fr;padding-bottom:65px;max-width:1000px}.page-hero.plain h1{max-width:1000px}.page-hero.plain .lead{max-width:730px}.page-hero.plain .eyebrow{margin-bottom:22px}.page-block{padding-block:78px;border-top:1px solid var(--line)}.page-block.tinted{background:#f1eadf;border-top:0}.page-block.dark{background:var(--ink);color:var(--cream);border-top:0}.page-block.dark .body-copy,.page-block.dark .eyebrow{color:#d0bdc8}.split-copy{display:grid;grid-template-columns:1fr 1.1fr;gap:90px}.split-copy h2{font-size:clamp(38px,4vw,60px)}.body-copy p+p{margin-top:20px}.body-copy{font-size:16px;color:#6e555f;line-height:1.85}.body-copy a{font-weight:600;text-decoration:underline;text-underline-offset:3px}.bullets{list-style:none;padding:0;margin:24px 0 0}.bullets li{padding:12px 0;border-top:1px solid var(--line);display:flex;gap:15px;font-size:14px}.bullets li:before{content:'';display:block;width:5px;height:5px;flex:0 0 5px;margin-top:9px;border-radius:50%;background:currentColor;color:#a62e17}.dark .bullets li{border-color:#765167}.dark .bullets li:before{color:#f8a589}.card-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}.service-card{display:flex;flex-direction:column;min-width:0;border-bottom:1px solid var(--line);padding-bottom:25px}.service-card img{width:100%;aspect-ratio:4/3;object-fit:cover;border-radius:10px;margin-bottom:23px}.service-card .eyebrow{margin-bottom:10px}.service-card h2,.service-card h3{font-size:30px;letter-spacing:-.045em;line-height:1.12}.service-card p:not(.eyebrow){font-size:14px;line-height:1.75;color:#6e555f;margin-top:15px}.service-card .text-link{margin-top:22px}.service-card:hover img{filter:brightness(1.035)}.service-card a:focus-visible{outline-offset:6px}.page-work-grid{grid-template-columns:repeat(3,1fr);row-gap:42px}.page-work-grid .project{padding-top:0;display:block}.page-work-grid .project-art{aspect-ratio:4/3}.related-heading{display:flex;align-items:end;justify-content:space-between;gap:24px;margin-bottom:40px}.related-heading h2{font-size:clamp(36px,4vw,58px)}.related-heading .eyebrow{margin-bottom:15px}.page-cta{background:var(--lime);padding-block:65px}.page-cta .wrap{display:flex;justify-content:space-between;align-items:center;gap:45px}.page-cta h2{font-size:clamp(38px,4vw,58px)}.page-cta p{margin-top:15px;max-width:600px;font-size:15px}.page-cta .button{flex-shrink:0}.steps-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:35px;list-style:none;margin:0;padding:0}.steps-grid li{border-top:1px solid var(--line);padding-top:25px;min-width:0}.steps-grid .number{font-family:var(--display);font-size:38px;color:#a62e17;font-weight:600;line-height:1}.steps-grid h3{font-size:24px;line-height:1.2;margin-top:20px}.steps-grid p{font-size:14px;color:#6e555f;line-height:1.8;margin-top:16px}.dark .steps-grid li{border-color:#765167}.dark .steps-grid .number{color:#f8a589}.dark .steps-grid p{color:#d0bdc8}.concept-note{font-size:12px;line-height:1.7;color:#6e555f;padding:18px 22px;background:#f1eadf;border-left:3px solid var(--orange);margin-top:28px}.decision-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}.decision-grid h3{font-size:26px;margin-bottom:18px;line-height:1.2}.decision-grid p{font-size:14px;color:#6e555f;line-height:1.9}.storyboard-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;list-style:none;padding:0;margin:0;counter-reset:board}.storyboard-grid li{padding:26px;border:1px solid #765167;border-radius:10px;counter-increment:board}.storyboard-grid li:before{content:'0' counter(board);font-family:var(--display);font-size:54px;color:#f8a589;display:block;line-height:1;margin-bottom:25px}.storyboard-grid h3{font-size:23px;margin-bottom:15px;line-height:1.2}.storyboard-grid p{font-size:14px;line-height:1.8;color:#d0bdc8}.article-meta{display:flex;flex-wrap:wrap;gap:15px;font-size:10px;font-weight:600;letter-spacing:.07em;color:var(--muted);margin-top:26px}.article-layout{display:grid;grid-template-columns:240px minmax(0,720px);gap:90px;align-items:start;justify-content:center}.article-toc{position:sticky;top:25px;font-size:12px;line-height:1.6}.article-toc ol{padding-left:17px}.article-toc li{margin-top:12px}.article-toc a:hover{text-decoration:underline}.article-body h2{font-size:36px;margin-bottom:25px;letter-spacing:-.045em}.article-body section+section{margin-top:60px}.article-body p{color:#6e555f;font-size:16px;line-height:1.9}.article-body p+p{margin-top:20px}.article-body .bullets{margin-bottom:24px}.article-banner img{width:100%;max-height:650px;object-fit:cover;border-radius:12px}.article-banner figcaption{font-size:11px;color:var(--muted);margin-top:12px}.roles-list{margin:0;padding:0;list-style:none}.roles-list li{display:grid;grid-template-columns:80px 1fr 1fr;gap:35px;border-top:1px solid var(--line);padding-block:35px}.roles-list .number{font-family:var(--display);font-size:35px;color:#a62e17}.roles-list h2{font-size:35px;line-height:1.15;letter-spacing:-.045em}.roles-list p{color:#6e555f;font-size:15px}.ideas-list{counter-reset:idea}.idea-row{counter-increment:idea;display:grid;grid-template-columns:1fr 1fr;gap:80px;padding-block:55px;border-top:1px solid var(--line)}.idea-row h2{font-size:42px;margin-bottom:22px}.idea-row .eyebrow:before{content:'0' counter(idea) ' / '}.idea-example{background:#f1eadf;border-radius:12px;padding:28px}.idea-example h3{font-size:21px;margin-bottom:17px}.idea-example p{font-size:14px;color:#6e555f}.idea-example a{margin-top:22px}.wide-footer{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:60px;padding-bottom:45px}.wide-footer .wordmark{font-size:47px}.wide-footer .footer-slogan{font-family:var(--display);font-size:20px;line-height:1.2;margin-top:18px}.footer-links{display:flex;flex-direction:column;align-items:start;gap:11px;font-size:12px}.footer-links span{font-size:10px;font-weight:600;letter-spacing:.09em;color:var(--muted);margin-bottom:8px}.footer-links a:hover{text-decoration:underline}.footer-links a:focus-visible{outline-offset:3px}.page-footer-note{padding-block:19px;border-top:1px solid var(--line);font-size:10px;color:var(--muted);display:flex;justify-content:space-between;gap:25px}.presentation-sheet{margin:45px auto;padding:55px;border:1px solid var(--line);border-radius:12px;background:#fffaf1;max-width:1050px}.presentation-sheet h2{font-size:46px;margin-bottom:30px}.presentation-sheet .body-copy{max-width:800px}.presentation-sheet .presentation-image{width:100%;max-height:410px;object-fit:cover;border-radius:8px;margin-top:30px}.print-action{margin-top:25px}.page-faq{display:grid;grid-template-columns:1fr 1fr;gap:75px}.page-faq h2{font-size:48px}.page-faq .faq-list{padding-top:0}.empty-contact-note{margin-top:24px;font-size:13px;line-height:1.8}.home-page-links{padding-block:40px;border-bottom:1px solid var(--line);display:flex;gap:30px;align-items:center;justify-content:space-between}.home-page-links p{font-size:14px;color:#6e555f}.home-page-links .text-link{white-space:nowrap}.home-journal{border-top:1px solid var(--line)}
@media(max-width:1100px){.site-header nav{gap:17px;font-size:12px}.page-hero{gap:40px}.split-copy,.article-layout{gap:50px}.page-hero .lead{font-size:16px}.card-grid{gap:20px}.steps-grid{gap:22px}.roles-list li{grid-template-columns:50px 1fr 1.2fr;gap:25px}}
@media(max-width:800px){.page-hero{gap:30px;padding-block:38px 55px;grid-template-columns:1fr 1fr}.page-hero h1{font-size:52px}.page-block{padding-block:60px}.page-image img{border-top-right-radius:60px}.card-grid{grid-template-columns:repeat(2,1fr)}.split-copy{gap:35px}.steps-grid{grid-template-columns:repeat(2,1fr);gap:35px}.article-layout{grid-template-columns:1fr;gap:40px}.article-toc{position:static;padding:22px;background:#f1eadf;border-radius:10px}.decision-grid{gap:25px}.storyboard-grid{gap:15px}.storyboard-grid li{padding:20px}.wide-footer{gap:35px}.idea-row{gap:35px}.page-faq{gap:35px}.home-page-links{flex-wrap:wrap}}
@media(max-width:560px){.breadcrumbs{padding-top:20px;font-size:10px}.page-hero{grid-template-columns:1fr;padding-block:35px 48px;gap:35px}.page-hero h1{font-size:clamp(43px,12vw,64px)}.page-hero .eyebrow{font-size:10px;margin-bottom:18px}.page-hero .lead{margin-top:23px;font-size:16px}.page-image img{aspect-ratio:4/3;border-radius:10px 70px 10px 10px}.page-hero .hero-actions{gap:15px}.page-hero.plain{padding-bottom:45px}.page-block{padding-block:48px}.split-copy,.card-grid,.decision-grid,.storyboard-grid,.idea-row,.page-faq{grid-template-columns:1fr;gap:32px}.split-copy h2,.related-heading h2,.page-faq h2{font-size:39px}.body-copy{font-size:15px}.steps-grid{gap:28px 22px}.steps-grid h3{font-size:21px}.steps-grid p{font-size:13px}.page-work-grid{grid-template-columns:1fr;gap:32px}.related-heading{align-items:start;flex-direction:column;gap:15px;margin-bottom:30px}.page-cta{padding-block:45px}.page-cta .wrap{flex-direction:column;align-items:start;gap:25px}.page-cta h2{font-size:40px}.wide-footer{grid-template-columns:1fr 1fr;gap:35px 25px}.wide-footer>div:first-child{grid-column:1/-1}.footer-links{font-size:11px;gap:13px}.page-footer-note{flex-direction:column;gap:9px}.article-body h2{font-size:31px}.article-body p{font-size:15px}.roles-list li{grid-template-columns:40px 1fr;gap:15px}.roles-list li p{grid-column:2}.roles-list h2{font-size:29px}.idea-row{padding-block:35px}.idea-row h2{font-size:35px}.presentation-sheet{margin-block:25px;padding:25px 20px;border-radius:8px}.presentation-sheet h2{font-size:35px}.home-page-links{gap:16px}}
@media print{.site-header,.site-footer,.breadcrumbs,.page-cta,.print-action,.skip-link{display:none!important}.presentation-sheet{break-after:page;border:0;margin:0;padding:15mm 0}.presentation-sheet:last-of-type{break-after:auto}.presentation-sheet .presentation-image{max-height:85mm}.presentation-sheet h2{font-size:34pt}.presentation-sheet p{font-size:12pt}.wrap{width:100%}.page-hero{padding:10mm 0 15mm}.page-hero h1{font-size:42pt}.page-hero .hero-actions{display:none}.presentation-sheet,.page-hero{break-inside:avoid}@page{size:A4;margin:16mm}}
/* Original mascot collection */
.mascot-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:45px 28px}.mascot-card{display:block;min-width:0}.mascot-card-art{position:relative;overflow:hidden;border-radius:12px}.mascot-card-art img{display:block;width:100%;aspect-ratio:1;object-fit:contain;transition:transform .35s ease}.mascot-card:hover img{transform:scale(1.035)}.mascot-label{position:absolute;left:18px;top:18px;background:rgba(255,250,240,.94);border:1px solid rgba(48,25,37,.1);padding:7px 11px;border-radius:30px;font-size:10px;text-transform:uppercase;letter-spacing:.09em}.mascot-card-copy{padding-top:21px}.mascot-card-copy h3{font-size:38px;line-height:1.1;margin:8px 0 12px}.mascot-card-copy>p:not(.eyebrow){font-size:16px;line-height:1.6;color:#6e555f}.mascot-card-copy .text-link{margin-top:20px}.mascot-gallery-intro{color:#6e555f;line-height:1.7;font-size:15px}.mascot-hero{display:grid;grid-template-columns:1fr 1fr;gap:65px;align-items:center;padding-block:45px 75px}.mascot-hero h1{font-size:clamp(70px,9vw,130px);line-height:1}.mascot-tagline{font-size:clamp(25px,3vw,37px);line-height:1.2;margin-top:24px;max-width:530px;letter-spacing:-.04em}.mascot-hero .lead{font-size:16px;line-height:1.75;color:#6e555f;margin-top:23px;max-width:530px}.mascot-hero .tags{margin-top:24px;flex-wrap:wrap}.mascot-hero .hero-actions{flex-wrap:wrap;gap:22px;margin-top:32px}.mascot-hero img{width:100%;height:auto;aspect-ratio:1;border-radius:16px}.mascot-hero figcaption{font-size:11px;line-height:1.7;color:#6e555f;margin-top:16px;max-width:540px}.mascot-role{border-top:1px solid var(--line);margin-top:28px;padding-top:25px}.mascot-role p+p{margin-top:12px}.mascot-campaigns{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px}.mascot-campaigns article{border:1px solid var(--line);border-radius:12px;padding:28px}.campaign-number{font-size:35px;color:#a62e17;display:block;margin-bottom:24px;font-family:var(--display)}.mascot-campaigns h3{font-size:26px;line-height:1.2;margin-block:13px 18px}.mascot-campaigns p:not(.eyebrow){font-size:14px;line-height:1.8;color:#6e555f}.mascot-quote{font-size:24px;line-height:1.4;color:#f8a589;margin-top:30px;max-width:450px}.dark .body-copy h3{font-size:23px;color:var(--cream);margin-bottom:14px}.dark .body-copy p+h3{margin-top:30px}.mascot-next{display:grid;grid-template-columns:1fr 250px;gap:35px;align-items:center}.mascot-next img{width:100%;height:auto;border-radius:12px}.mascot-next h2{font-size:60px}.mascot-next p{margin-block:15px}.mascot-next .text-link{margin-top:16px}.mascot-service-link{padding-block:45px;display:flex;align-items:center;justify-content:space-between;gap:30px}.mascot-service-link h2{max-width:620px;font-size:clamp(30px,4vw,46px)}.mascot-service-link .button{flex-shrink:0}
@media(max-width:1000px){.mascot-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.mascot-hero{gap:35px}.mascot-campaigns{gap:16px}.mascot-campaigns article{padding:22px}.mascot-service-link{flex-direction:column;align-items:start}}
@media(max-width:850px){.mascot-hero{grid-template-columns:1fr;padding-top:35px;gap:35px}.mascot-hero figure{max-width:620px}.mascot-hero h1{font-size:80px}.mascot-campaigns{grid-template-columns:1fr}.mascot-campaigns article{padding:28px}.mascot-next{grid-template-columns:1fr 180px}.mascot-gallery-intro{max-width:300px}}
@media(max-width:650px){.mascot-grid{grid-template-columns:1fr;gap:38px}.mascot-card-copy h3{font-size:35px}.mascot-next{grid-template-columns:1fr}.mascot-next img{max-width:260px}.mascot-hero h1{font-size:70px}.mascot-hero .hero-actions{align-items:flex-start}.mascot-gallery-intro{margin-top:10px}.mascot-service-link .button{white-space:normal}}
@media(prefers-reduced-motion:reduce){.mascot-card-art img{transition:none}.mascot-card:hover img{transform:none}}

.mascot-brand-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:35px 60px}.mascot-brand-grid article{padding-top:22px;border-top:1px solid var(--line)}.home-mascot-link{margin-block:24px!important}@media(max-width:650px){.mascot-brand-grid{grid-template-columns:1fr}}